Recent events on college campuses across the country, including here in Texas, are grabbing lots of headlines. The protests, encampments, and takeovers; followed by official responses and law enforcement actions can allow us to challenge our readiness. I have found myself taking note of how the various universities have been responding and their messages. Are there lessons to be learned?
I think there might be some lessons if we pause to reflect on a few things. Taking politics out of the equation as best as possible, and fully noting that we don’t have a seat in the room, so to speak, as things have been unfolding at the various universities may help keep you from jumping to quick conclusions. But as events have been taking place, take a moment to reflect on the messages from the universities. Are they timely? What is their tone? Who is their targeted audience with each message? Are they effective? As you see them in the media or perhaps on their own website, think about what you might do/say differently. Is this type of thing something that you should make sure is in your district’s emergency response plan message templates?
Here are a handful of links to university news pages or statements that I grabbed the morning of May 1.
Update on Monday Library Mall protest (wisc.edu)
https://twitter.com/UTSA/status/1784945859592901059
Affirming our Values in a Challenging Time – UCLA Chancellor
Once the dust settles, more information will become available for better clarity and understanding that can change our view of some of the messaging. Some of the events and messaging may even become formal case studies used in teaching. Until then, are there any lessons or reassurances that can be garnered in close to real-time? Think of it as using a little newsjacking for your own preparedness.
Craig Verley 
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