Craig Verley

Morning/Noon Weathercaster

KVEO CBS4 News | June 2024-Present

Director of Public Relations and Marketing

Mission Consolidated Independent School District (CISD) | July 1998-June 2023

Organized all public relations and marketing activities/planning for a public school district consisting of almost 15,000 students and over 2,300 employees. Responsible for media relations, marketing, writing for a variety of purposes, special event planning and execution, building community partnerships in support of student programs. Honored by the Texas School Public Relations Association with their Professional Achievement Award, two-time Bright Idea Award, and named to the Rio Grande Valley Walk of Fame. 

• Manage print shop operations
• Serve as policy manager

Morning/Noon Weather Anchor

KGBT-TV (CBS) December | 1994-July 1998

Crafted weather segment graphics for morning and noon newscasts to engage viewers. Provided reassurance in severe weather situations while providing needed information for safety.

• Weekend Weather Anchor/Reporter, September 1993 – December 1994
• Videographer/Editor, October 1992-September 1993

Store Manager

Hastings Books-Music-Video | July 1991-September 1992

Responsible for all areas of operation for retail store including profitability of the store; the hiring, training, and scheduling of personnel; merchandising within the three main departments of the store operation; and inventory control.

News Director

KENN-AM/KRWN-FM | January 1991-July 1991

Responsible for all areas of operation for retail store including profitability of the store; the hiring, training, and scheduling of personnel; merchandising within the three main departments of the store operation; and inventory control

News Director

KPSA-AM/FM | July 1990-July 1991

Responsible for covering news events and stories; this included writing and producing recorded live newscasts for the sister radio stations. Also served as morning show co-host for one of the stations. Developed strong relationships with area leaders. Responsible for all news writing and content for the stations.

Station Manager

Hertz Corporation | January 1987-September 1988

Frontline manager for several areas of operations: rental/return counters, vehicle turn around, off-airport locations.

Assistant Manager

Value Rent-A-Car | October 1986-January 1987

Served as second in command for Orlando office, overseeing all aspects of customer service operations, personnel, and daily accounting.

Reporter

KPOM-TV (NBC) | July 1984-September 1985

Responsible for providing news coverage from the Fayetteville bureau of the station. Among the roles combined into this experience were: bureau chief, reporter, writer, videographer, editor.

Weekend Videographer

KDBC-TV (CBS) | 1983-May 1984

Created compelling video for news stories and assisted in producing and editing news content.