Category: Uncategorized
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Exercise Those Professional Muscles
The pressure is on, or at least it can seem that way when it comes to Artificial Intelligence. There is a constant barrage of people and companies trying to make it sound like, if you are not up to speed on AI, then your job and career will go nowhere.…
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A Draining & Energizing Time
Phew! You made it! For some, your high school commencement ceremonies are done. For others, they will be happening within the next few days. At my district, we had three high schools with all three ceremonies scheduled for one day. It made for a long and tiring day that I…
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A More Personal Measurement of Success
As a part of our routines, success is often measured through all sorts of analytics and statistics. Even if you score well on annual reviews and do well on the stats that are used to measure work success, you may end up feeling somewhat empty inside. Most of us like to…
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You Learned A Lot At The TSPRA Conference. Now What?
Is it possible to feel renewed, re-energized, and yet overwhelmed at the same time? Yep! Many of my fellow TSPRA members probably returned home from the annual conference feeling that way. There is so much networking, idea sharing, and learning that goes on during the annual conference, and most of us…
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The 2025 Annual TSPRA Conference-What to Pack & What to Bring Back
It is hard to believe that the 2025 Annual Texas School Public Relations Association Annual Conference-Viva TSPRA is right around the corner already. Have you started to think about what to pack? No! It is not too early to wrap your head around that subject. Don’t be that person frantically tossing stuff…
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Where is Your Communications House Built?
The clock may be ticking for TikTok as it faces a new law that could ban it in the United States later this month unless the U.S. Supreme Court steps in. Yet another major social media platform has had some serious issues since it saw an ownership change not too long…
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It’s Okay to Guard Your Time
You are in the middle of enjoying a holiday off and all district schools and offices are closed when you get that text/phone call/email from a reporter or producer that starts with: “I know you are off today but…” If you are anything like me, this would result in a heavy…
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Are You On Autopilot?
It is hard to believe yet another operational school year is underway. As things are ramping up do you find yourself and your team just going through a routine; checking boxes on the same things that have been done year after year? It is really easy to slip into that, almost…
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Are you ready for “that” phone call?
As we barrel towards the end of another school year, my mind always tends to wander into the areas of emergency responses. I guess this is due to two primary reasons: Hurricane season is right around the corner (June1), and there always seems to be an increase in situations of…
Craig Verley 