Category: Media Relations
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Brace Yourself. Prepare Yourself.
Easter has now come and gone. That means the end of the school year is racing towards you. For most of the school communications world, the coming weeks will be among the busiest of our year. While it tends to become routine after a while. There are always a few…
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Be Realistic With Your Conference Lesson Implementations
What do you mean you have not implemented everything you learned during the Annual Texas School Public Relations Association (TSPRA) Conference? What are you waiting for? You should have done it by now. What will the boss say? Does that type of internal conversation sound a little familiar within a…
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A Workable New Year’s Resolution
We have officially launched into that period of time where it will be a big blur between now and the holidays. What do you mean, it is already a big blur? As our responsibilities and to-do list seem to grow with each school year, it would be very easy to…
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Hold On to Those Times of Inspiration
Where do your good ideas come from? When do you seem to have most of your “lightbulb” moments? For me, my daily runs seem to be where ideas, inspirations, workarounds, etc., would most often come to me. I guess there was something about that time when it was just me,…
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Will Your Emergency Notifications Get Through?
First things, first. Welcome to your new school year! Hopefully, you had a chance to breathe and do some personal recharging of the batteries during your break and the start of the new school year of work has gone well. Now, let me add to your new school year to-do…
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Don’t Forget Your Manners
Growing up, we were all taught the importance of manners. This included saying, “please” and “thank you.” Do you remember those manners when working with reporters? Remembering to say “please” and “thank you” regularly can improve and perhaps even strengthen your working relationship with your local media. Most of us…
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Speak for Your District Not Your Board Members
Do you speak on behalf of your board of trustees? Do you speak on behalf of individual members of your board of trustees? I am hoping you answered “no” to the second question. I still struggle with answering “yes” to the first one. Hopefully, you work in a district that…
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Texas Public Information Act: A Love/Hate Relationship
The Texas Public Information Act is a unique beast for the school communications world. It plays an important role in making sure the public has access to what their government and school districts are up to, and how tax money is being spent. It also puts the school communications professional…
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Support Your Local Newspaper
As a former news guy, the recent round of news-related layoffs at many publications and newspapers has been somewhat depressing. While print publications have been closing shop for many years now, the news deserts it is creating in many areas of our state and country are bad for our democracy…
Craig Verley 