Category: public-relations
-
Don’t Forget Your Manners
Growing up, we were all taught the importance of manners. This included saying, “please” and “thank you.” Do you remember those manners when working with reporters? Remembering to say “please” and “thank you” regularly can improve and perhaps even strengthen your working relationship with your local media. Most of us…
-
Do they know you are paying attention?
We all know about two-way communications and the important role it plays in school communications. I had a recent bout of laryngitis. When you have laryngitis, the number one rule in recovery is to stop talking. While trying to do just that, it would sometimes get frustrating when my wife…
-
Where is Your Communications House Built?
The clock may be ticking for TikTok as it faces a new law that could ban it in the United States later this month unless the U.S. Supreme Court steps in. Yet another major social media platform has had some serious issues since it saw an ownership change not too long…
-
Get Out There and Listen
In the communications world, a lot gets said about the importance of two-way communication and listening. A great deal of importance is given to listening via more formal mechanisms like surveys and focus groups. These can be extremely important and make it somewhat easy to gauge results after campaigns, etc. I…
-
Beware the Algorithm
Social media has become the center of so much of what we do and how we consume news and information. Do you rely upon the algorithms of your Facebook newsfeed or “For You” tab/timeline on “X,” Threads, etc. to stay informed throughout your day? If so, you need to stop that…
-
Speak for Your District Not Your Board Members
Do you speak on behalf of your board of trustees? Do you speak on behalf of individual members of your board of trustees? I am hoping you answered “no” to the second question. I still struggle with answering “yes” to the first one. Hopefully, you work in a district that…
-
To Trademark or Not To Trademark?
One of the things I have always liked about being a part of the Texas School Public Relations Association (TSPRA) is the willingness of members to share their approaches and viewpoints on items that come up as a part of our jobs and responsibilities. I was recently reviewing an older email…
-
You Deserve an Appointment, Yourself
*Sniff, Sniff* “Ahhhh.” Nothing like that New School Year smell. Everything is clean, crisp, and new. It is always fun to see students returning to school, especially the elementary kids. This is also the time of year when your calendar is perhaps the least crowded for the entire school year. It feels…
-
Keep the human element
I will admit that I have not played around with ChatGPT and other AI tools all that much when it comes to writing. I enjoy the process of taking facts and boiling them down into something more digestible by those looking in from the outside. That selfish side of me also enjoys learning a…
-
Learning from Current Events
Recent events on college campuses across the country, including here in Texas, are grabbing lots of headlines. The protests, encampments, and takeovers; followed by official responses and law enforcement actions can allow us to challenge our readiness. I have found myself taking note of how the various universities have been…
Craig Verley 