Category: public-relations
-
Think Evergreen

We have reached the time of the school year when you are probably hustling trying to cover all the end-of-year events, honors, and celebrations that only happen the last few weeks of the school year leading up to commencement ceremonies. During the rush to get things covered and move on,…
-
Know your worth. Show your worth.

If your school district is not in the throes of finalizing budgets for a new fiscal year that begins July 1, then you will be there shortly after that for a fall budget cycle. When it comes to school district budgets, the headlines I am seeing from across the state…
-
Election Communications

In case you could not tell by the headlines, this is a big election year in the country, and in our little state of Texas. I typically try to stay out of the whole topic of politics, but this blog post may stray a little over that line, but hopefully…
-
Texas Public Information Act: A Love/Hate Relationship

The Texas Public Information Act is a unique beast for the school communications world. It plays an important role in making sure the public has access to what their government and school districts are up to, and how tax money is being spent. It also puts the school communications professional…
