Category: School PR
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Will Your Emergency Notifications Get Through?
First things, first. Welcome to your new school year! Hopefully, you had a chance to breathe and do some personal recharging of the batteries during your break and the start of the new school year of work has gone well. Now, let me add to your new school year to-do…
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It’s Time For New Year’s Resolutions
We all know that school people are special people. One thing that makes us different is that we live by TWO calendars. School people observe the regular annual calendar that most of the world revolves around to a certain degree. But we LIVE by the all-mighty school district calendar. For most of us, this hyphenated school…
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A Draining & Energizing Time
Phew! You made it! For some, your high school commencement ceremonies are done. For others, they will be happening within the next few days. At my district, we had three high schools with all three ceremonies scheduled for one day. It made for a long and tiring day that I…
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Don’t Forget Your Manners
Growing up, we were all taught the importance of manners. This included saying, “please” and “thank you.” Do you remember those manners when working with reporters? Remembering to say “please” and “thank you” regularly can improve and perhaps even strengthen your working relationship with your local media. Most of us…
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Do they know you are paying attention?
We all know about two-way communications and the important role it plays in school communications. I had a recent bout of laryngitis. When you have laryngitis, the number one rule in recovery is to stop talking. While trying to do just that, it would sometimes get frustrating when my wife…
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The 2025 Annual TSPRA Conference-What to Pack & What to Bring Back
It is hard to believe that the 2025 Annual Texas School Public Relations Association Annual Conference-Viva TSPRA is right around the corner already. Have you started to think about what to pack? No! It is not too early to wrap your head around that subject. Don’t be that person frantically tossing stuff…
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Where is Your Communications House Built?
The clock may be ticking for TikTok as it faces a new law that could ban it in the United States later this month unless the U.S. Supreme Court steps in. Yet another major social media platform has had some serious issues since it saw an ownership change not too long…
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Get Out There and Listen
In the communications world, a lot gets said about the importance of two-way communication and listening. A great deal of importance is given to listening via more formal mechanisms like surveys and focus groups. These can be extremely important and make it somewhat easy to gauge results after campaigns, etc. I…
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Beware the Algorithm
Social media has become the center of so much of what we do and how we consume news and information. Do you rely upon the algorithms of your Facebook newsfeed or “For You” tab/timeline on “X,” Threads, etc. to stay informed throughout your day? If so, you need to stop that…
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Speak for Your District Not Your Board Members
Do you speak on behalf of your board of trustees? Do you speak on behalf of individual members of your board of trustees? I am hoping you answered “no” to the second question. I still struggle with answering “yes” to the first one. Hopefully, you work in a district that…
Craig Verley 