Category: Work/Life Balance
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A Workable New Year’s Resolution
We have officially launched into that period of time where it will be a big blur between now and the holidays. What do you mean, it is already a big blur? As our responsibilities and to-do list seem to grow with each school year, it would be very easy to…
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It’s Time For New Year’s Resolutions
We all know that school people are special people. One thing that makes us different is that we live by TWO calendars. School people observe the regular annual calendar that most of the world revolves around to a certain degree. But we LIVE by the all-mighty school district calendar. For most of us, this hyphenated school…
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A Draining & Energizing Time
Phew! You made it! For some, your high school commencement ceremonies are done. For others, they will be happening within the next few days. At my district, we had three high schools with all three ceremonies scheduled for one day. It made for a long and tiring day that I…
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You Deserve an Appointment, Yourself
*Sniff, Sniff* “Ahhhh.” Nothing like that New School Year smell. Everything is clean, crisp, and new. It is always fun to see students returning to school, especially the elementary kids. This is also the time of year when your calendar is perhaps the least crowded for the entire school year. It feels…
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Be Open to Possibilities
I increasingly see visuals associated with school district marketing that are carefully crafted and controlled. In most cases, you can tell that the video or photographs were taken under planned and controlled settings with great lighting and staging. The resulting campaigns are often slick-looking and probably do a great job…
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You Learned a Lot at the TSPRA Conference. Now What?
I am guessing that several hundred members of the Texas School Public Relations Association (TSPRA) returned to work today (March 1) after attending the organization’s annual conference in Sugar Land, professionally renewed, mentally drained, and physically tired. There is so much networking, idea sharing, and learning that goes on during…
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Stop Intruding on Their Time
Work/life balance is one of the subjects for sessions at this week’s Texas School Public Relations Association (TSPRA) annual conference. So, I figured this might be a good time to cut loose on one aspect of this subject that I know goes well beyond just the school PR and communications…
Craig Verley 