Author: Craig Verley
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Don’t Forget Your Manners
Growing up, we were all taught the importance of manners. This included saying, “please” and “thank you.” Do you remember those manners when working with reporters? Remembering to say “please” and “thank you” regularly can improve and perhaps even strengthen your working relationship with your local media. Most of us…
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A More Personal Measurement of Success
As a part of our routines, success is often measured through all sorts of analytics and statistics. Even if you score well on annual reviews and do well on the stats that are used to measure work success, you may end up feeling somewhat empty inside. Most of us like to…
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Do they know you are paying attention?
We all know about two-way communications and the important role it plays in school communications. I had a recent bout of laryngitis. When you have laryngitis, the number one rule in recovery is to stop talking. While trying to do just that, it would sometimes get frustrating when my wife…
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You Learned A Lot At The TSPRA Conference. Now What?
Is it possible to feel renewed, re-energized, and yet overwhelmed at the same time? Yep! Many of my fellow TSPRA members probably returned home from the annual conference feeling that way. There is so much networking, idea sharing, and learning that goes on during the annual conference, and most of us…
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The 2025 Annual TSPRA Conference-What to Pack & What to Bring Back
It is hard to believe that the 2025 Annual Texas School Public Relations Association Annual Conference-Viva TSPRA is right around the corner already. Have you started to think about what to pack? No! It is not too early to wrap your head around that subject. Don’t be that person frantically tossing stuff…
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Where is Your Communications House Built?
The clock may be ticking for TikTok as it faces a new law that could ban it in the United States later this month unless the U.S. Supreme Court steps in. Yet another major social media platform has had some serious issues since it saw an ownership change not too long…
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It’s Okay to Guard Your Time
You are in the middle of enjoying a holiday off and all district schools and offices are closed when you get that text/phone call/email from a reporter or producer that starts with: “I know you are off today but…” If you are anything like me, this would result in a heavy…
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Get Out There and Listen
In the communications world, a lot gets said about the importance of two-way communication and listening. A great deal of importance is given to listening via more formal mechanisms like surveys and focus groups. These can be extremely important and make it somewhat easy to gauge results after campaigns, etc. I…
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Beware the Algorithm
Social media has become the center of so much of what we do and how we consume news and information. Do you rely upon the algorithms of your Facebook newsfeed or “For You” tab/timeline on “X,” Threads, etc. to stay informed throughout your day? If so, you need to stop that…
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Speak for Your District Not Your Board Members
Do you speak on behalf of your board of trustees? Do you speak on behalf of individual members of your board of trustees? I am hoping you answered “no” to the second question. I still struggle with answering “yes” to the first one. Hopefully, you work in a district that…
Craig Verley 