Author: Craig Verley
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Reflecting on School Communicators Day
It has been kind of fun watching the School Communicators Day observations slowly grow over the past few years. The first year this was a “thing”, I remember thinking, “This seems self-serving, but why not? Everyone else seems to have their day/week/month, why not us?” Having said that, there was one recent…
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Don’t Forget You Need Their Help In Safety
Ah, the spring semester in public schools. When the pace of things picks up as the end of the year draws closer. For some reason, it also seemed to be when we would see an uptick in safety-related responses on campuses. Please tell me this wasn’t just in my district.…
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Brace Yourself. Prepare Yourself.
Easter has now come and gone. That means the end of the school year is racing towards you. For most of the school communications world, the coming weeks will be among the busiest of our year. While it tends to become routine after a while. There are always a few…
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Focus On The Stories
Okay, so you are eager to start implementing some of what you learned at the Annual Texas School Public Relations Association (TSPRA) conference. Did some of that learning involve a variation of alphabet soup? Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) are among the soups on the menu for…
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Be Realistic With Your Conference Lesson Implementations
What do you mean you have not implemented everything you learned during the Annual Texas School Public Relations Association (TSPRA) Conference? What are you waiting for? You should have done it by now. What will the boss say? Does that type of internal conversation sound a little familiar within a…
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Make Your Event Help Thank You Personal
We all know that so many of our projects, events, etc. can take a small army to get them done successfully. Much of the work goes on behind the scenes by employees and volunteers who work hard. Do they know how important their contributions are? Is that because you are…
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A Workable New Year’s Resolution
We have officially launched into that period of time where it will be a big blur between now and the holidays. What do you mean, it is already a big blur? As our responsibilities and to-do list seem to grow with each school year, it would be very easy to…
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Do Your Socials Still Reflect Your District?
When was the last time you really reviewed posts on each of your district’s social media accounts, going back a certain amount of time? It is a good idea to do that every now and then. You should be looking at more than just the metrics of your social accounts…
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The Power of Principals
A little while ago, I saw a post on social media by Greg Turchetta (a Good Follow by the way) talking about the importance of being a part of the regular principals’ meetings that happen in you school district and the role that can play in helping you become a thought…
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Hold On to Those Times of Inspiration
Where do your good ideas come from? When do you seem to have most of your “lightbulb” moments? For me, my daily runs seem to be where ideas, inspirations, workarounds, etc., would most often come to me. I guess there was something about that time when it was just me,…
Craig Verley 