Author: Craig Verley
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It Is Prime Political Season. Are You Ready?
Brace yourself. We are hitting peak political season in Texas. The General Election is quickly approaching, and then shortly behind that is the legislative session in January. All the major players from both sides of the political spectrum are ramping up their rhetoric, and public education is one of the main talking…
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Regardless of the Outcome, There is Plenty of Work After a Bond Election
As usual, there were a lot of districts with bond issues on the ballot in May. Many of them passed, while others did not. Either way, there is still plenty of bond issue related work to be considered. If you are among the districts with an unsuccessful bond, I hope…
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Welcome to the 2026-2027 School Year!
*Inhales deeply through the nose.* Ahhhh… Nothing like that new school year smell! Welcome to the 2026-2027 school year! Did you remember all your work passwords on the first try? Resist the urge to immediately jump into the deep end of all the back-to-school year stuff coming at you like a train…
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Look Back Before Jumping Forward
Welcome to the time of year when many will be closing the books on one operational school year and opening the new school year plan a little wider. Who am I kidding? Many are also just counting down the last few days before summer break. Anyway, as your focus makes…
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Reflecting on School Communicators Day
It has been kind of fun watching the School Communicators Day observations slowly grow over the past few years. The first year this was a “thing”, I remember thinking, “This seems self-serving, but why not? Everyone else seems to have their day/week/month, why not us?” Having said that, there was one recent…
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Don’t Forget You Need Their Help In Safety
Ah, the spring semester in public schools. When the pace of things picks up as the end of the year draws closer. For some reason, it also seemed to be when we would see an uptick in safety-related responses on campuses. Please tell me this wasn’t just in my district.…
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Brace Yourself. Prepare Yourself.
Easter has now come and gone. That means the end of the school year is racing towards you. For most of the school communications world, the coming weeks will be among the busiest of our year. While it tends to become routine after a while. There are always a few…
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Focus On The Stories
Okay, so you are eager to start implementing some of what you learned at the Annual Texas School Public Relations Association (TSPRA) conference. Did some of that learning involve a variation of alphabet soup? Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) are among the soups on the menu for…
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Be Realistic With Your Conference Lesson Implementations
What do you mean you have not implemented everything you learned during the Annual Texas School Public Relations Association (TSPRA) Conference? What are you waiting for? You should have done it by now. What will the boss say? Does that type of internal conversation sound a little familiar within a…
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Make Your Event Help Thank You Personal
We all know that so many of our projects, events, etc. can take a small army to get them done successfully. Much of the work goes on behind the scenes by employees and volunteers who work hard. Do they know how important their contributions are? Is that because you are…
