Author: Craig Verley
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Gatekeeper or Guide?
In media relations, are you a gatekeeper or a guide? Taking a guide approach builds trust, streamlines communication, and enhances coverage. As the initial contact for your district, you simplify the process for reporters while ensuring accurate information is shared. Balancing gatekeeping with guidance fosters a strong working relationship with…
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A Voice in the Void?
Does the world really need another Public Relations/Communications blog? That is one of the questions I found myself asking myself not long after I officially “retired” from working in public education doing public relations, communications, and marketing. When I left my school district after 25 years, I promised myself a…
Craig Verley 