Author: Craig Verley
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Beware the Algorithm
Social media has become the center of so much of what we do and how we consume news and information. Do you rely upon the algorithms of your Facebook newsfeed or “For You” tab/timeline on “X,” Threads, etc. to stay informed throughout your day? If so, you need to stop that…
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Speak for Your District Not Your Board Members
Do you speak on behalf of your board of trustees? Do you speak on behalf of individual members of your board of trustees? I am hoping you answered “no” to the second question. I still struggle with answering “yes” to the first one. Hopefully, you work in a district that…
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To Trademark or Not To Trademark?
One of the things I have always liked about being a part of the Texas School Public Relations Association (TSPRA) is the willingness of members to share their approaches and viewpoints on items that come up as a part of our jobs and responsibilities. I was recently reviewing an older email…
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You Deserve an Appointment, Yourself
*Sniff, Sniff* “Ahhhh.” Nothing like that New School Year smell. Everything is clean, crisp, and new. It is always fun to see students returning to school, especially the elementary kids. This is also the time of year when your calendar is perhaps the least crowded for the entire school year. It feels…
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Are You On Autopilot?
It is hard to believe yet another operational school year is underway. As things are ramping up do you find yourself and your team just going through a routine; checking boxes on the same things that have been done year after year? It is really easy to slip into that, almost…
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Keep the human element
I will admit that I have not played around with ChatGPT and other AI tools all that much when it comes to writing. I enjoy the process of taking facts and boiling them down into something more digestible by those looking in from the outside. That selfish side of me also enjoys learning a…
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Are you ready for “that” phone call?
As we barrel towards the end of another school year, my mind always tends to wander into the areas of emergency responses. I guess this is due to two primary reasons: Hurricane season is right around the corner (June1), and there always seems to be an increase in situations of…
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Learning from Current Events
Recent events on college campuses across the country, including here in Texas, are grabbing lots of headlines. The protests, encampments, and takeovers; followed by official responses and law enforcement actions can allow us to challenge our readiness. I have found myself taking note of how the various universities have been…
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Think Evergreen
We have reached the time of the school year when you are probably hustling trying to cover all the end-of-year events, honors, and celebrations that only happen the last few weeks of the school year leading up to commencement ceremonies. During the rush to get things covered and move on,…
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Know your worth. Show your worth.
If your school district is not in the throes of finalizing budgets for a new fiscal year that begins July 1, then you will be there shortly after that for a fall budget cycle. When it comes to school district budgets, the headlines I am seeing from across the state…
Craig Verley 