Author: Craig Verley
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Be Open to Possibilities
I increasingly see visuals associated with school district marketing that are carefully crafted and controlled. In most cases, you can tell that the video or photographs were taken under planned and controlled settings with great lighting and staging. The resulting campaigns are often slick-looking and probably do a great job…
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Support Your Local Newspaper
As a former news guy, the recent round of news-related layoffs at many publications and newspapers has been somewhat depressing. While print publications have been closing shop for many years now, the news deserts it is creating in many areas of our state and country are bad for our democracy…
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You Learned a Lot at the TSPRA Conference. Now What?
I am guessing that several hundred members of the Texas School Public Relations Association (TSPRA) returned to work today (March 1) after attending the organization’s annual conference in Sugar Land, professionally renewed, mentally drained, and physically tired. There is so much networking, idea sharing, and learning that goes on during…
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Stop Intruding on Their Time
Work/life balance is one of the subjects for sessions at this week’s Texas School Public Relations Association (TSPRA) annual conference. So, I figured this might be a good time to cut loose on one aspect of this subject that I know goes well beyond just the school PR and communications…
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Gatekeeper or Guide?
In media relations, are you a gatekeeper or a guide? Taking a guide approach builds trust, streamlines communication, and enhances coverage. As the initial contact for your district, you simplify the process for reporters while ensuring accurate information is shared. Balancing gatekeeping with guidance fosters a strong working relationship with…
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A Voice in the Void?
Does the world really need another Public Relations/Communications blog? That is one of the questions I found myself asking myself not long after I officially “retired” from working in public education doing public relations, communications, and marketing. When I left my school district after 25 years, I promised myself a…
Craig Verley 