Category: School PR
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A Workable New Year’s Resolution
We have officially launched into that period of time where it will be a big blur between now and the holidays. What do you mean, it is already a big blur? As our responsibilities and to-do list seem to grow with each school year, it would be very easy to…
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Do Your Socials Still Reflect Your District?
When was the last time you really reviewed posts on each of your district’s social media accounts, going back a certain amount of time? It is a good idea to do that every now and then. You should be looking at more than just the metrics of your social accounts…
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The Power of Principals
A little while ago, I saw a post on social media by Greg Turchetta (a Good Follow by the way) talking about the importance of being a part of the regular principals’ meetings that happen in you school district and the role that can play in helping you become a thought…
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Hold On to Those Times of Inspiration
Where do your good ideas come from? When do you seem to have most of your “lightbulb” moments? For me, my daily runs seem to be where ideas, inspirations, workarounds, etc., would most often come to me. I guess there was something about that time when it was just me,…
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A Seat At The Table
What do you mean you or your department are not represented in the Superintendent’s Cabinet?! You should, and you can tell your superintendent I said that! The sad truth is, many school communications departments are not included in the superintendent’s cabinet. The question then becomes: what are you doing about it? Please tell…
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Is It Time For You To Give Back To TSPRA?
In the words of George Michael in the song Everything She Wants…”You’ve shown me you can take, you’ve got some giving to do.” TSPRA has many opportunities and ways in which you can do a little giving. One of the biggies is to make a topic pitch for the 2026 Annual TSPRA…
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Exercise Those Professional Muscles
The pressure is on, or at least it can seem that way when it comes to Artificial Intelligence. There is a constant barrage of people and companies trying to make it sound like, if you are not up to speed on AI, then your job and career will go nowhere.…
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Will Your Emergency Notifications Get Through?
First things, first. Welcome to your new school year! Hopefully, you had a chance to breathe and do some personal recharging of the batteries during your break and the start of the new school year of work has gone well. Now, let me add to your new school year to-do…
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It’s Time For New Year’s Resolutions
We all know that school people are special people. One thing that makes us different is that we live by TWO calendars. School people observe the regular annual calendar that most of the world revolves around to a certain degree. But we LIVE by the all-mighty school district calendar. For most of us, this hyphenated school…
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A Draining & Energizing Time
Phew! You made it! For some, your high school commencement ceremonies are done. For others, they will be happening within the next few days. At my district, we had three high schools with all three ceremonies scheduled for one day. It made for a long and tiring day that I…
Craig Verley 